FOR IMMEDIATE RELEASE:  December 15, 2008 

Alexandria Marketing Committee Offers “Marketing in Alexandria 101”

January 13 Workshop Targets Potential Applicants for the Alexandria Marketing Fund

WHAT: The Alexandria Marketing Committee and Marketing Coordinating Council invite the Alexandria business community, nonprofit organizations, and community organizations to attend “Marketing in Alexandria 101,” a workshop for businesses and other organizations to network, discuss marketing in the City, and learn about applying for grant funding from the Alexandria Marketing Fund.

WHEN:   Tuesday, January 13, at 8 a.m. and 5:30 p.m. (participants may attend one of the two sessions)

WHERE:   The Lyceum
                  201 S. Washington St.
                   Alexandria, Virginia

At the workshop, attendees will

•  Participate in a dynamic, interactive presentation about marketing in the City
• Have an opportunity to network with their peers, Marketing Committee Members, and City staff
• Learn how the Alexandria Marketing Fund can help organizations develop and implement innovative, collaborative solutions for promoting the City
• Learn about the experiences of other Marketing Fund grant recipients
• Learn about the Alexandria Marketing Fund grant application process

The workshop is part of the Marketing Committee’s outreach to potential applicants for the Alexandria Marketing Fund, a program administered by the Marketing Committee. The goal of the Alexandria Marketing Fund, reinvigorated in October 2007 by the Alexandria City Council, is to foster public/private partnerships that promote the City as a destination for visiting, shopping, dining, and doing business. City Council appropriates monies for the fund on an annual basis and the Marketing Committee reviews and approves applications for funding. The next application deadline will be in March 2009. 

The purpose of the Marketing Committee and the Marketing Coordinating Council is to foster public/private cooperation and coordination among multiple businesses and organizations to promote Alexandria as a destination for visiting, shopping, dining and doing business; to leverage public dollars with private investment; and to bring increased revenues to the City of Alexandria.

There is no charge for the workshop. For more information or to RSVP, contact Andrea Blackford at 703.519.3489 or at andrea.blackford@alexandriava.gov. Please specify whether you wish to attend the morning or evening workshop.

www.alexandriava.gov