The Alexandria Health Department continues to monitor the latest developments related to COVID-19 and to provide recommendations on how you and your loved ones can remain safe and healthy during this unprecedented time.
For our artists and arts organizations in Alexandria, we want to provide you with information and resources available to you at this time. We'll work to keep this list current. Please feel free to share anything you think should be added to this list.
We want to ensure we continue to support you at this time, so if you have any ideas, questions, or concerns please contact firstname.lastname@example.org
Torpedo Factory Art Center and the City of Alexandria’s Office of the Arts are pairing up for a series of free online workshops to support artists, makers, and creative businesses as they adapt to the new normal during the COVID-19 pandemic.
Beginning in January, Latela Curatorial will facilitate a series of professional development workshops. Sessions will take place from noon to 1 p.m. on the following dates:
Tuesday, January 26: “ Portfolio & Outreach Tips for Artists (Building and Maintaining Client Lists and the Importance of Art Inventories/Portfolios)”
Before considering how to share your artwork with the masses via selling on your own website or through other shops/galleries, there are a few essentials required to organize your art practice. This workshop will help you get organized, better communicate what your practice is, and why it is important to support. In this workshop you will understand how to tap into other avenues of income that do not require a website or ecommerce upkeep. You will also understand the organization required to make moving your practice into online spaces. This is the beginning step to expanding your sales funnel, increasing your art brand visibility (exhibitions, press, collections) and your sales profit.
Tuesday, February 9: “Ecommerce for Artists & Makers (Building and Maintaining a Website to Sell Art Online)”
Whether you've never made a website, are thinking about changing your online portfolio "look", or expanding into ecommerce: this workshop is for you. We will review the basic checklist of what's needed for an artist website, what collectors and art experts look for as well as how to use metadata appropriately to work for you. This workshop also covers pros and cons to encourage you to think critically about how much to display on your website and when based on what projects you may have coming up.
Tuesday, February 23: “Exhibiting Art Online (Creating and Participating in Online Exhibitions)”
During the pandemic, artists are depending on online platforms more than ever before. This workshop will cover how you can expand your reach by participating in online exhibitions, as well as how to curate your own. You'll receive a checklist of what to consider for platform visibility and how much engagement is required for an online exhibition to actually be effective. This workshop will briefly cover how else to funnel online audiences to your website, such as press and social media, however this is not a social media how to workshop.
Tuesday, March 9, 2021: “Pricing Artwork (Pricing Art)”
Not sure how to price your artwork? That is one of the trickiest marks in the book. Some artists don't hit the sales they'd like because they're underpricing their work and not communicating their value properly, while others may be overpricing (pricing themselves out of their market). This workshop will cover what you need to consider to price your artwork, when you should increase your prices, how to communicate your value across your brand, and how to actually identify your market (yes, art is a market like every other business!).
Email questions about these workshops or other Office of the Arts programs and services to email@example.com.
About Latela Curatorial
Latela Curatorial is a full service art advisory firm and curatorial office based in Washington DC, specializing in mid-emerging women artists. LC provides contract curatorial services for a variety of organizations. Founded in 2014. In 2015, Latela Curatorial opened as a curatorial office/gallery in Brookland, which has been voted Best Commercial Art Gallery in Washington DC for four years consecutively since its opening. In 2019, LC was highlighted as one of the "5 Art Destinations Changing DC's Creative Scene". Passionate about supporting the arts ecosystem in the nation's capital, LC excels in working with art collectors as well as architects/developers in an ever-gentrifying area and underrepresented art market to augment the area's artistic currents and talents.
About Alexandria’s Office of the Arts
The Department of Recreation, Parks and Cultural Activities promotes the value of arts and culture in Alexandria by nurturing, investing in and celebrating the creative contributions of artists and arts organizations through the Office of the Arts division. By engaging the community, encouraging participation, and facilitating access to the arts, RPCA works with local artists and arts organizations to build a vibrant community for all of the City's residents, workers and visitors. Within the division, the Events and Public Space Activation team strengthens and builds the social fabric of Alexandria. Learn more at alexandriava.gov/Arts or follow @alexartsoffice on Instagram and Twitter. Add to the conversation with #artsALX.
About Torpedo Factory Art Center
Founded in 1974 in a former navy munitions plant, Torpedo Factory Art Center is home to the nation’s largest number of publicly accessible working artist studios under one roof. The Art Center is part of the City of Alexandria’s Office of the Arts, a division of the Department of Recreation, Parks and Cultural Activities. Just south of Washington, D.C., Torpedo Factory Art Center overlooks the Potomac River in the Old-Town section of Alexandria, Virginia. Each year, more than a half million national and international visitors meet and interact with more than 165 resident artists in 82 studios and seven galleries. The Art Center is also home to The Art League headquarters and gallery, and the Alexandria Archaeology Museum. For more information, visit torpedofactory.org or follow Torpedo Factory Art Center on Twitter, Facebook, Instagram, and Pinterest via @torpedofactory.
We are hiring local artists and arts organizations to create and provide virtual content to share with our community. If you're interested in participating, please complete the relevant sections of our standard participation form.