Free Professional Development Workshops
Professional Development Workshop series for Fiscal Year 2025:
The Office of the Arts has been collaborating with ArtsFairfax, the Arlington Cultural Affairs, and the New York Foundation for the Arts to offer a series of FREE professional development and capacity virtual workshops. All session are recorded, and all RSVPs will have access to the recording for 30 days following the event.
The last workshop for the Fiscal Year 2025 Professional Development Series:
Marketing Tools of the Trade
Thursday, April 10, 2025 · 12 - 1:30pm EST
Learn tips of the marketing trade, prioritizing social media and analytics. Presented by the NVLAA and facilitated by Sub Arts.
Co-founders Rachelle Etienne-Robinson and Stan “Substantial” Robinson of Substantial Art & Music will lead a workshop on marketing. Topics include prioritizing social media networks and management tools, leveraging analytics to grow your audience and engagement, and how to build both passive income and monetization for both visual and performing arts.
About the Presenters:
Substantial Art & Music, LLC (SAM) is a multimedia organization that provides consulting services to the visual and performing arts community. SAM was founded in 2017, by husband-and-wife duo Stan “Substantial” Robinson and Rachelle Etienne-Robinson. Together they provide design and consulting services to emerging and established independent artists, entrepreneurs, and organizations. SAM offers professional advice and guidance through consultations, workshops, and webinars. Additional services include graphic design and special events. SAM has facilitated workshops at Amazon headquarters in Seattle, Washington, the Hawaii State Art Museum, Pratt Institute, and multi-genre conventions. SAM events have been featured on WTOP, Washington Informer, and Fox 5 DC.
https://www.subartandmusic.com/
Click here for the Marketing Tools of the Trade workshop.
If you have suggestions for Professional Development Workshops, send them to arts@alexandriava.gov. The Subject Line should read: Suggestions for Professional Development Workshops.
Photographing Your Artwork
- The Zero Budget Guide to Photographing Your Artwork (Article, The Art League)
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Photographing Artwork: Your Essential Guide for Jury-Ready Images (Article, Café)
- The Art of the Application | Representing Your Artwork Online (Article, New York Foundation For the Arts)
- How to Photograph Your Art (Video, Royal Academy of Arts)
- Photographing Works of Art (PDF Document, University of Toledo)
- How to Photograph Your Artwork (Video, Utah Arts & Museums)