Today is the day! Spring2ACTion for Historic Alexandria
Friends,
Spring2ACTion, the 24-hour giving day, is finally here! Historic Alexandria needs YOUR HELP in raising $20,000 for the upcoming exhibit, Moss Kendrix - Reframing the Black Image dedicated to featuring the life and work on Moss H. Kendrix, the father of Black Advertising. Kendrix broke away from racist stereotypes and targeted his marketing strategy to African American consumers with positive and aspirational advertising campaigns. He worked with major clients like The Coca-Cola Company and Carnation Milk, often featuring Black athletes and celebrities in his campaigns.
The Moss Kendrix collection includes over 900 photographs and a wide range of archival materials that include advertisements, press releases, programs, magazines, and correspondence that document this PR firm and their new approach to marketing. With the support of a 2021 Institute for Museum and Library Sciences grant, many of these items have been digitized and made available for exhibition.
Support us during our POWER HOUR event tonight as we aim to have the most individual donors! Event starts at 6 p.m. and we will have a special countdown to the power hour beginning at 7 p.m. Join us at the Lloyd House, 220 N. Washington St. where we will have great refreshments and music- your donation is your admission!
Gretchen
Gretchen M. Bulova
Director, Office of Historic Alexandria
City of Alexandria
For reasonable disability accommodation, contact Nicole Quinn at historicalexandria@alexandriava.gov or call 703.746.4554, Virginia Relay 711.
If you prefer communication in another language, free interpretation and translation services are available to you, please email LanguageAccess@alexandriava.gov or call 703-746-3960.
Alexandria at 275: Connecting to our past to define a brighter future.
Since its 1749 founding, the historic city of Alexandria has played a major role in our nation’s story and reflected its progress toward inclusivity. Join us at events from April through September as we mark Alexandria’s 275th anniversary and embark on the next chapter in our city’s vibrant history at alexandriava.gov/ALX275.