Networking was central to Kendrix’s success. Segregation in 1950s America created many hurdles to building and maintaining business relationships for Black professionals.

In 1953, Kendrix formed the National Association of Market Developers (NAMD), dedicated to supporting African American people and others working in the public relations field.

Academics and business professionals shared their knowledge, experience, data, and new marketing theories and techniques at NAMD’s annual conference and workshops. NAMD’s newsletter shared expertise on marketing specifically to Black consumers and promoting this market to U.S. companies. NAMD provided a list of national and state conventions and conferences for Black professional, athletic, fraternal, and religious organizations. These events provided opportunities to reach Black audiences directly and to network with other market developers.

Kendrix was committed to breaking racial stereotypes in the workforce through the career advancement of African American employees within his organization and the companies he worked with. Kendrix also helped promote the careers of African American athletes, entertainers, and models.

At the London games in 1948, Alice Coachman became the first Black woman to win an Olympic gold medal. When she returned home to Georgia, Kendrix organized an Alice Coachman Day celebration in Atlanta. Kendrix worked with Coachman again in 1952 when his Coca-Cola campaign made her the first African American female athlete to endorse an international consumer product.