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Moss H. Kendrix: A Radio and Newspaper Man

This exhibition, at the Alexandria Black History Museum through December 2027, delves into the groundbreaking contributions of Moss H. Kendrix (1917-1989), a pioneering figure in public relations and advertising. Known as the “Father of Black Public Relations,” Kendrix’s innovative campaigns redefined African American representation in media during the Jim Crow era, making significant strides for more inclusive and authentic portrayals.
Page updated on October 27, 2026 at 10:04 AM

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A Radio and Newspaper Man

Kendrix understood the power of the press. His influence went beyond the realm of public relations as he shared his views on local, national, and global matters through publishing and broadcasting. In the 1940s and 50s, he wrote “Kendrix Komments,” a syndicated newspaper column about current events and issues important to the African American community.

In March 1942, Kendrix made his first radio appearance on CBS’s “Wings Over Jordan,” publicizing the fourth annual Negro Press Week. In February 1949, Kendrix began hosting “Profiles of Our Times,” a weekly radio broadcast on WWDC. The 15-minute show offered analysis on international politics, national affairs, and civil rights. Its summer replacement, “Civil Rights Inventory,” featured interviews with prominent newsmakers, journalists, editors, governors, and members of Congress. 

Moss Kendrix at the microphone, WWDC 1450
Kendrix in the WWDC Radio Studio, c. 1949.
The Kendrix Collection contains many of the articles that Kendrix used to research his current affairs program.

 

One page of a typewritten script for "Profiles of Our Time", WWDC radio program with Moss H. Kendrix.
Script Excerpt for Radio Show, “Profiles of Our Times,” February 6, 1949.
See PDF to read full text.

 

 

 

The Power of the Press

As an undergraduate at Morehouse College, Kendrix studied history and political science and wrote for the school newspaper, The Maroon Tiger. He contributed articles, editorials, a column, and became editor-in-chief.

In 1937, he cofounded the Delta Phi Delta Intercollegiate Journalistic Society. The organization provided access to influential African American professionals in literature, reporting, and publishing, when Black colleges and universities offered few journalism classes. In 1939, Kendrix launched National Negro Newspaper Week, a nation-wide observance recognizing the contributions and history of the African American press and its role as champion of civil rights. It continues today as Black Press Week.

National Negro Newspaper Week Advertisement, with image of lamp post and a poem. 
National Negro Newspaper Week Advertisement, 1961.
Kendrix supported this commemoration of the Black press. The poem refers to Freedom’s Journal, the first U.S. Black newspaper.
See PDF to read poem.

1: The Moss H. Kendrix Collection

2: The Black Image

3: Trailblazer and Visionary

4: A Radio and Newspaper Man

5: Strength in Numbers

6: Aspirational Advertising and the American Dream

7: Coke, Coolers, Conventions, and Coffee

8: He Was Everywhere…

9: Contemporary Kendrix

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