In his public relations work, Kendrix plugged into pre-existing networks and organizations, including his own fraternity, Alpha Phi Alpha. This placed Coca-Cola and Carnation products directly into the hands of potential consumers. 

Arranging complimentary Coke beverage stations at meetings, conventions, and sporting events, Kendrix introduced attendees to the soft drink, enhancing its popularity. The Coca-Cola Company and bottlers also donated trophies and plaques for contests and tournaments and placed paid advertisements in event programs.

Carnation Milk was a featured exhibitor at Home Service Fairs and Cooking Schools sponsored by African American newspapers, where it offered product samples and demonstrations. At medical conventions, Carnation provided coffee service, and Kendrix set up booths where MHKO personnel interviewed pediatricians about infant feeding recommendations to new mothers. 

Carnation Milk sponsored contests, sweepstakes, and promotions. 

Starting in 1954, an annual Hometown Healthy Baby Contest found the healthiest and cutest babies, three years old and younger. Promotions in local newspapers included entry forms that readers submitted with their baby’s picture for the chance to win cash prizes.

In 1958, Carnation Milk partnered with Schneider-Sunbeam for a “bunburger” campaign, promoting the use of evaporated milk in hamburger meat and burger buns. Kendrix’s publicity featured the creation of a colossal bun and hamburger to feed 80, eaten by a group of YMCA campers. Newspapers and magazines ads included family-sized bunburger recipes.